Roswell, GA — Nutrishop Roswell proudly introduces its visionary owner, Laurie Coello, whose unique journey from casual jogger to certified personal trainer and bodybuilding competitor positions the store as a trusted destination for fitness and nutrition solutions. Combining firsthand experience with cutting-edge certifications, Coello is committed to helping the Roswell community achieve their health and fitness goals.
At 49, a foot injury led Coello to explore strength training—a move that quickly turned into a passion. Inspired by a competitive personal trainer, Coello entered the bodybuilding world and completed her first competition at 50. This transformative experience ignited a deeper desire to help others embark on their fitness journeys. Most recently, at the age of 60, Coello competed in the 10th Annual Lee Haney Games on November 2, 2024, in the Bikini Division. She claimed 1st place in the Master’s 60+ category and 4th place in the Master’s 50+ category, solidifying her position as a true role model in the fitness community.
Certifications That Build Confidence
Today, Coello holds multiple prestigious certifications, including NASM Certified Personal Trainer, NASM Certified Sports Nutrition Coach, and NASM Women’s Fitness Specialist. “I fell in love with fitness and wanted to empower others to achieve their goals,” says Laurie Coello. Currently pursuing advanced coursework on menopause, she remains committed to staying ahead of the latest health and wellness trends.
Customer-Centric Expertise
Nutrishop Roswell’s approach is built on personalized care. “Not all supplements work for every body type,” explains Coello. By asking the right questions and understanding each customer’s unique needs, they provide tailored solutions. Her background in bodybuilding and nutrition ensures customers receive trustworthy guidance—from foundational dietary support to advanced supplementation.
“Having personally faced challenges in weight loss, muscle building, and nutrition, I’m able to relate to my customers and share proven strategies to overcome obstacles,” Coello adds. This empathy has established Nutrishop Roswell as a community cornerstone for health and fitness.
Education Beyond Trends
A staunch advocate for informed choices, Coello challenges misconceptions surrounding supplements and influencer-driven recommendations. “It’s vital for people to research and ask questions instead of relying solely on endorsements,” she advises. “Our goal is to equip customers with knowledge that empowers sustainable results.”
Award-Winning Recognition
In 2024, Nutrishop Roswell was voted Atlanta’s Best Nutrition Store by Atlanta’s Best. This accolade highlights the store’s unwavering commitment to quality and customer satisfaction.</p>
A Proven Track Record of Results
Nutrishop Roswell’s success is measured in customer satisfaction. Whether it’s a client returning to express gratitude or someone sharing their transformation story, the shop’s impact goes beyond transactions. “Seeing people surpass their goals and share their journeys is the most rewarding part of this work,” Coello shares.
Call to Action
Nutrishop Roswell invites the Roswell community to experience its exceptional service and expertise. Stop by the store to discover personalized solutions for your fitness and wellness goals, or call (470) 223-4909 to speak with an expert today. You can also use the contact form at the bottom of the page, or book an appointment on the calendar
About Nutrishop Roswell
Nutrishop Roswell is dedicated to providing top-quality nutritional supplements, expert advice, and personalized customer service. With a focus on empowering individuals through education and tailored solutions, Nutrishop Roswell is your partner in achieving optimal health and fitness.